The vast majority of small businesses do not use Youtube and it’s 2 billion users to promote their business. If that wasn’t enough of a reason to start a YouTube channel for your previous – you can check out our previous post. Today however, we are looking at the point after you have created your channel, at some key tips to bear in mind while creating your YouTube Marketing Strategy:
1. Do research. Research is a very powerful tool no matter where one goes. And in the case of YouTube marketing, research is vital. Keep in mind that this platform is very competitive especially with 720,000 hours of new videos uploaded each day. Knowing the competition and learning about your market wants to watch and learn about is key. 2. Useful content with a creative approach. A lot of people go to YouTube to learn something. Therefore, it is important for business owners to make sure that their content on the platform is useful to their audience. It should also be creatively made so as to get the attention of the market and make them remember the business. 3. Consistent posting. Another important factor in YouTube marketing is to make sure that posting of new content is done consistently. This would allow users on the platform to remember the channel and the business. For example, if a video is uploaded every Monday, then make sure that there is new content every Monday. An audience that is used to this would go back knowing that new content is available on a regular basis. 4. Optimize videos for search. Business owners should look at YouTube as a search engine for videos. The algorithm and search bots still use text to read through the content. Therefore optimizing the videos for search is vital. By doing this, videos would have a higher chance of showing up on the results pages. Using the right keywords helps a lot especially in the title and the description. However, keep in mind that putting in too much keywords is not going to help in the optimization process. For more information on how to do this – read HubSpot’s guide on YouTube SEO. 5. Try YouTube advertising. By using YouTube advertising, a business owner can effectively expand the channel’s reach. It would also allow them to find and target an audience which they think would be likely clients or customers. YouTube ads are available in four different categories. There are in-stream ads that are skippable; in-stream ads that are non-skippable and these include bumper ads; video discovery ads which were formerly called in-display ads; and ads that are non-video which include banners and overlays. Partnering with influencers can also help.
After creating your YouTube channel – a marketing strategy is your next step to ensure the success of your channel. Take your time, do your research and plan properly to make the most of this powerful platform.
published under Business Address Guides
