The main goal of any website is (or should be) to bring in increasing numbers of traffic and visitors each month in order to either convert to sales or increase awareness of a cause or brand. However, many businesses struggle to get said traffic. This article is aimed at helping small business owners learn the basics of getting traffic and increasing traffic to their website with six easy tips.
Quality content
As Bill Gates made clear in 1996, “Content is King.” However as the web has developed and grown in terms of users and content, this key phrase should be modified to “Quality content is king.” In order to separate one’s website from the masses, the content should be original and of quality. This is a proven and effective method of bringing in more traffic to your website. Audiences online opt to go to websites where they can learn something, or they can get something that they need. Business owners can do this by providing resources that the target market would appreciate and need. This is a good way of getting their attention, making them remember the website, build a relationship with this market, and soon be able to increase these conversions.
Blogging
Blogging is a great method to bring in more traffic to a website. It helps keep a business’ website updated with regular and relevant content. It can also be a good method to show people the business’ expertise and that they understand their market and their needs.
Guest blogging
Business owners can also contact and collaborate with other relevant and quality website owners and ask if they can guest blog for them. This can help promote the business’ website and get a bigger reach since the blog would reach the collaborators audience as well.
Video marketing
Getting the market to engage can be difficult to do for many people but with using videos, a website can do just that. Video content is becoming more popular as an effective way to drive traffic towards your website. Popular video types include: product explainer videos, company information videos or commonly asked question videos. So you can help drive traffic to your website with these videos by sharing them on platforms such as YouTube and Vimeo.
Accessibility
With people often on the go, many of them use their mobile phones and other mobile gadgets to access the internet. Though there are still desktop computers and laptops, business owners should also take into account the huge number of users of mobile gadgets. Therefore a good website should not only be designed for computer use but also for mobile gadget use. It should load quickly well on both.
Email marketing
With the rise of social media email marketing has fallen in popularity but research shows it can still be incredibly effective. Using email marketing can also help boost the traffic to a website and can also be useful with making sure that the audience is engaged. Website owners can design and write informative and relevant emails that provide helpful information, which they can send to their customers and their potential market. These emails can have a link there which people can click on to get to the website.
Search engine optimization
Knowing how to do search engine optimization (SEO) is also a great way to boost traffic to the website organically. This is done by making sure that the content of the website is optimized. This means that search engines look at the website as an authority and one of the best sources for a certain topic, which could bring in new and potential customers. SEO means working with the structure of the website, the content, using proper links, title tags, meta description, and image alt tags.
Structure – A website’s structure should be organized and easy to use for both users and search engine robots. This can be organized well with the use of categories, and a sitemap. Content – The content should be easy to read, contains the proper keywords, and is useful and relevant. Links– Linking to other authority or relevant sites can be very helpful to the website. Getting links from other authority or relevant sites also helps a website with traffic. Title tags – These are tags that are used in the website which highlight a certain topic. It usually contains the website’s keyword/s and helps guide users about what can be found on a certain page. Meta description – The different pages of a website should have meta descriptions to help search engine robots know what the page holds. Image alt tags – Image alt tags are a necessity as well. This would usually display in case the image does not load. Users can see a description of what image was there if it displayed.
A well designed and regularly updated website will drive traffic and improve conversion to improve your business’s bottom line. While it may seem a bit overwhelming at first, start small and slowly build a website that speaks to your target market in a clear and concise way.
published under Business Address Guides
