The power of social media cannot be underestimated. One of the most powerful ones is Instagram with millions of accounts and potential new customers. A small business can take advantage of the power of the Instagram to take their business further. A business Instagram account is powerful but it needs to be done right. Hopefully this post can help you start your business Instagram journey!
Why should a business have an Instagram account?
Instagram is one of the biggest social platforms out there and it is quite different from all others. Because of this, it has amassed more than 500 million active users. There is less competition on this platform and the audience is more engaged. These are great reasons why small businesses should have an account on Instagram. The situation at Instagram allows businesses to have an opportunity to present and market their offers. They can have a more targeted audience and if they want to do paid advertising, they would not have to spend huge amounts of money just to get to the right people.
How can a business use Instagram to their advantage?
Below are some of our top tips for businesses who are considering using Instagram to promote their products and services. • Set up a business account on Instagram. Business owners should create an official account on Instagram for the business. It is also important that any other social accounts are connected to the Instagram account. It would also be great to promote the Instagram account on other social media accounts that the company has to boost the followers. It is a good thing that Instagram can connect to other social media platforms so business owners can easily publish something there and it would automatically be published on the other accounts as well. Make sure that you include all important information business information such as bio and website to help direct your audience. • Know the business’ audience. Owners of businesses should also know who their target audience is. Knowing the demographic would be a really big help when targeting the content of the Instagram account. To do this, owners should know the market who has already been transacting with the business. It would also be good to check analytics data to see who has been interacting and following the account. Competitor research would also be a good idea to do. For more on this – have a look at our blog post on market reasearch. • Know what content to publish. Have a visual identity that is unique to the business, so people can easily recognize a post as something that is from the business. It is also important to note what to post in the content and make a good plan regarding this. Photos and videos are highly recommended. • Keyword research is important. While not a lot of business owners are familiar with keywords, it is important that they learn this. Keyword research is a great thing to do when using Instagram. It would allow them to create hashtags that people are looking for. This would bring the account traffic and exposure, which could translate to sales. Here are some great websites to help you get started: Google Trends, Ahrefs, Ubersuggest. • Have a regular schedule for posting. Followers of accounts on Instagram are expecting those account holders to have regular posts. This is important especially for businesses. Keeping the posts on a regular schedule is highly recommended. This keeps the people aware that the business exists and it keeps them engaged. It also shows people and the market that the business is active and that there are real people behind it. • Use the account features for Instagram business. Having a business account on Instagram helps businesses with the features that are offered to such. Owners can place contact information on the account which includes the email address, physical address, and phone number. There is also an option for category, and owners can choose what category their business belongs to. Instagram business also offers call-to-action buttons so users can easily book appointments, purchase items, and do more straight from the business’ account on Instagram.
Hopefully, these tips will help you get your business Instagram account off the ground so that you can start connecting with potential clients and customers on a new platform in a new and innovative way.
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