It is not a secret that 2020 has been tough for plenty of businesses and a lot of business owners could not wait for 2021 to start. And now, 2021 is here and it is important for businesses to be ready for this new year. Your business should be ready and marketing tips can help. Here are some marketing tips that business owners can use to improve revenue and client acquisition in 2021.
Have New Year’s resolutions for the business
New Year’s resolutions are not just for people – they also work for businesses. Business owners should start creating a list of resolutions for 2021 just made specifically for the business. They should also be focused on sticking to the resolutions and not just focus on them during the first part of the year. It may also be a good idea to share the resolutions with the business’ online community. To engage their customers and market, the businesses can also ask their online community to share their very own resolutions as well.
Creating a calendar for 2021
Having a business calendar for 2021 is good for businesses. It is a good marketing tip as it helps to promote the business online and even offline. The business can place holidays, any great sales coming up, and also any occasions that the business celebrates. Any sales that are scheduled for the year should also be included. For example, if Valentine’s Day is a special day for the business and there are sales or special deals, one can include such in the calendar to let their customers, especially their loyal customers, know.
Updating the business’ profile on Google My Business
Having an updated and robust profile on Google My Business would be a very important thing to have nowadays. Many people are trying to learn about businesses online and having a good profile would help businesses a lot. People are leaning towards local businesses that they can do business with and having an updated profile on Google My Business can direct them to your business. Making sure that the information on the business’ profile is updated, complete, and optimized. Claiming the profile is a step that business owners should take. Providing answers to frequently asked questions would also help a lot. Show off the business more by adding in some videos or images that would tell people about the business more. Interacting with reviews left on the profile would also be a great idea to do.
Have programs for referrals and customer loyalty
Businesses love loyal customers because they are the ones who do repeat transactions and are able to refer the business to potential customers. This year would be a great one to have programs that would help create customer loyalty and even promote referrals. To do that, business owners can have a stamp card for all of its customers. Each transaction would be equivalent to one stamp and when the customer is able to complete all stamps on the card, they can receive a freebie or some discount. Customers may also enjoy getting discounts or freebies for new customers that they are able to refer. Getting the word out about any programs that the business may have would be very helpful so that current customers may enjoy them.
Starting New Year’s resolutions for a business is definitely not a bad idea for 2021. Using marketing tips help a lot as they do not only promote the business, they also help build good customer relationships.
published under Business Address Guides
