With almost the whole world going digital, small businesses have been trying to make sure that they are a part of that revolution. One of the ways to do that would be to have a small business website. Small business owners may not know how to do this, however, with this article, tips on how to create a WordPress website for a small business are unlocked.
What is a WordPress website?
A WordPress website is a powerful tool that small business owners can use to have online presence. One can build a website using the WordPress platform. Using WordPress can be easy for those who may not have much experience on building a website on their own. With the WordPress content management platform (CMS), new users can easily find their way to building themselves one. It is a drag-and-drop builder.
Why does a small business need a website?
Small businesses should invest in having a website. Websites bring about a number of benefits for the small business including boosting its credibility, building the business, having an online presence, business promotion, generation of sales, showing off products and services offered, keeping business open 24/7, and expanding the business’ market and reach.
What steps need to be done when creating a website?
In a nutshell, there are five main steps that need to be done to create a website for a small business. These are picking a domain name; choosing the hosting provider and the hosting package; installing WordPress and choosing the theme for the website; learning the dashboard on WordPress and choosing what plugins to use; and customizing the website for the small business.
Why is it important to choose a good domain name?
One of the very important things that a person must do before starting to build their website would be to choose a good domain name. A domain name would be the way that would help audiences and the market find the website on the internet since it is what people would use to go to the website. It should also be something that would identify the website with the small business. Sometimes, it can be quite tempting to choose a funny or a flashy domain name. However, the focus here is to create a professional website for the small business so the domain name should be a professional one as well. It should be a good representation of the brand and it should be easy to remember, too.
What are the next steps?
After choosing a good domain name and purchasing it, the next step would be to set up a hosting account. Think of hosting as a piece of land where websites are built on. Without it, that WordPress website would not come into fruition. The hosting provider should have PHP 7.2 or higher; MySQL 5.6 or higher or MariaDB 10.0 or higher; and HTTPS support. There are plenty of hosting providers out there and doing a bit of research to find the best one should help. There are also hosting packages available that should depend on the specifications that a small business owner might need for its website. Once a hosting package has been purchased, setting up the website should be the next step. This is pretty easy to do as it can be like installing software on a PC – it comes step by step and there are guides. When the website is already set up, the next thing to do would be to choose the theme on WordPress that would be good for the website. The theme is going to be the website’s template. There are plenty of options on WordPress – all a person needs to do is choose the right one. Learning the dashboard on WordPress is a very important step to do. There are plenty of options and things to discover on the dashboard that would help in building the website and understanding how the website is working. If this is too technical and help is needed, this link should be a good place to go to learn about the WordPress dashboard. Website owners definitely want to customize their small business website to make it look and feel like it is part of the business. With that, WordPress has plenty of options for this – font, structure, color, banner, images, format, and everything else that a website needs. It is now just a matter of choosing and customizing these factors to make the website entirely unique.
With the many benefits that a small business website brings, small business owners should already be on the computer right now and learning how to make their own. Or, they can always get professional services and have someone build their website for them.
published under Business Address Guides
