The pandemic brought about by the novel coronavirus has seemingly put everything to a halt. The entire world is affected. Traveling has been restricted, events like sports and concerts and the like have been cancelled, lockdowns have been in place in countries, and medical personnel and officials have been at the frontlines battling the virus. Coronavirus coping strategies have to be put in place to make it through the whole thing. A positive attitude can go a long way in this unprecedented times. As a small business owner, they have to stay calm and keep an open mind. The entrepreneur is expected to be a leader and this is the best time to show that. The entrepreneur should be proactive to keep the business going strong and secure. Recovering after this pandemic should also be something that would be on the entrepreneur’s mind and coronavirus coping strategies should also be on top of the list. Recovery will not happen in an instant but preparing for it should be a good plan.
Here are some tips on coronavirus coping strategies for small business entrepreneurs.
Work around social distancing.
The social distancing rule can be quite difficult for businesses. Those who are in the digital business are not that affected since most of them are working remotely. However, for those businesses that need to interact with customers have to create new rules to keep the business running. Social distancing is one. Wearing masks and gloves is another good tip. Regular disinfection is also important. Surfaces regularly touched should also be disinfected. Educating the staff about these rules is advised. By doing this, the entrepreneur assures its customers and its staff that they are taking measures to reduce the risk.
Keep the customers informed.
When dealing with customers, it is best to be transparent and up to date - so informing them about a business’ new practices is advised. Being a company that provides solutions and way to ensure continuity of service will build your reputation with your clients and hopefully ensure brand loyalty. Open communication and regular updates will go a long way to assure your customers and clients that you are prioritizing the safety and health of your clients and staff.
Keep the staff informed.
Make the staff feel that they are important because they are. The current crisis has already got them feeling helpless. Letting them know that they are essential to the business can do wonders. If there are issues, let them know as they can also provide great solutions to those issues. Consider moral boosting activities and make sure that if they are returning to the office, that the space has been designed for safety and efficiency.
Be open to new sales avenues.
Despite the world seemingly coming to a halt because of the imposed lockdowns everywhere, business owners should understand that people will need things, want things, and buy things. This is an opportunity for businesses to still serve the customers. Being open to new sales avenues would be a great thing. The internet is a great channel to use so customers can order what they need and have the stuff delivered to them.
Involve the business in long-term investments.
Take the coronavirus pandemic as an opportunity to think about involving the business in long-term investments especially for those involved in B2B sales. Take the time to do evaluations of the business’ operations and processes and use the time to create strategic planning for the long-term. Start nurturing lead management and opportunities that are long-term. Give the leads reassurance and provide them information on your contingencies.
The pandemic may have stopped the whole business world from what they usually do but entrepreneurs can take the time to reassess things and cope with the current situation by prioritizing communication with both staff and clients and getting creative when strategizing.
published under Business Address Guides
